Executives! Stop Fearing Risk
If we look back over time, we see a lot of small, entrepreneurial organizations that have gained advantage over large, behemoth organizations. We look at Amazon now challenging Wal-Mart, and they started from an idea from Jeff Bezos's mind. He thought to put this stuff online and sell it out to the world because it's easier to get to. And it's this type of thinking in these small entrepreneurial organizations that gives them a huge advantage from an innovation standpoint. In large organizations, the opposite is true - they have become protectors of wealth. Large organizations are risk averse types of organizations afraid to rock the boat. But organizations don't learn by doing something they already know. They learn from failure. Russell Ackoff really put this in simple terms. He…